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Stock Health

Lost Sales

Lost sales estimates the revenue you lost while a SKU was out of stock.

Key takeaway: Lost sales estimates the revenue you lost while a SKU was out of stock.

If a SKU was out of stock during a period when it would normally be selling, Forthcast estimates the revenue that was lost as a result. These are displayed in the banner at the top and broken down in the Stock Health report. Use this to quantify the cost of stockouts and to prioritise which items to focus on.

Frequently asked questions

What is Lost Sales in Forthcast?

Lost sales estimates the revenue you lost while a SKU was out of stock.

Related glossary terms

More in Stock Health

Lost Sales — live in Forthcast

Open the Replenishment report inside Forthcast to see your live reorder list — ranked by revenue at risk.