Industry Research — First-Party Platform Data

The Stockout Ledger: State of Shopify Stockouts 2026

First-party data on 3,602 completed, directly detected stockout episodes in the retained Forthcast store panel. The page states the episode grain, sample, open-event exclusion, and concentration boundary. Free to cite with a link back.

Published 2026-07-12  ·  Last updated 2026-08-13  ·  Free to cite with a link back to this page  ·  Press: info@forthcast.io

3,602

completed, directly detected stockout episodes across 23 retained non-test stores

Forthcast platform data (observed)
6 days

median resolution time — but the 90th percentile is 40 days

Forthcast platform data (observed)
12.7%

of completed episodes lasted longer than 30 days

Forthcast platform data (observed)

Executive summary

Across 3,602 completed stockout episodes directly detected after Forthcast was installed at 23 retained non-test Shopify stores, the median time from stock-out to restock was 6 days. The distribution has a long right tail: the 90th percentile was 40 days, the 95th was 54 days, and 12.7% lasted more than a month. 2,132 completed within a week. These figures describe this retained Forthcast panel, not all Shopify stores.

How long a stockout lasts

Median resolution: 6 days

Half of the 3,602 completed episodes were back in stock within 6 days.

Long tail: p90 40 days, p95 54 days

Mean resolution was 13.37 days, well above the median because the distribution is skewed.

383 same-day; 2,132 within a week

Open episodes are excluded rather than assigned a zero duration.

12.7% lasted longer than 30 days

This is a completed-episode share, not a forecast or modeled revenue-loss estimate.

How stockouts get caught, and at what scale

2,795 scan-detected vs 807 webhook-detected completions

Detection source is reported for the completed cohort; neither source is inferred from a missing value.

9,196 post-install episodes in the retained panel

5,594 had no stock-in date at measurement time and are excluded from the duration distribution to avoid censoring them as completed.

What we deliberately do not publish

To keep every number defensible, we hold back figures the data cannot support as observed fact:

Dollar cost of stockouts / lost revenue

Not published. A reliable sales-velocity baseline exists for only a small fraction of these events, so any revenue-loss total would be mostly modeled, not observed.

Monthly stockout seasonality

Not published. Month-by-month event counts reflect when detection was switched on across stores, not a real seasonal pattern — publishing them would mislead.

Forecast accuracy figures

Not published. How well the underlying forecasting performs is proprietary and out of scope for this dataset.

Methodology

This page reports one episode per retained store, SKU and stock-out date. It includes only auto-detected webhook or inventory-scan episodes whose stock-out date is on or after the store's Forthcast install date. Test and quickstart domains, dismissed rows, manual rows, reconstructed historical rows and episodes without a valid stock-in date are excluded from the duration distribution. The completed denominator is 3,602; 5,594 still-open episodes are shown separately. Computed August 13, 2026; this retained panel does not represent all Shopify stores.

Read the full data methodology  ·  Download the aggregate CSV

Frequently asked questions

How long did completed Forthcast stockout episodes last?

The median was 6 days across 3,602 completed, directly detected episodes in 23 retained non-test stores. The 90th percentile was 40 days, the 95th was 54 days, and 12.7% lasted more than 30 days.

How are stockouts detected?

Within the completed cohort, 2,795 episodes were detected by scheduled inventory scan and 807 by Shopify inventory webhook. The report does not treat reconstructed historical rows as directly detected episodes.

How many stockout episodes does the duration dataset cover?

The duration distribution covers 3,602 completed post-install episodes. Another 5,594 directly detected episodes had no stock-in date at measurement time and are excluded from duration calculations.

Why don't you publish the dollar cost of stockouts?

A reliable sales-velocity baseline exists for only a small share of events, so any lost-revenue figure would be mostly modeled rather than observed. We publish durations and counts, which are directly observed, and hold back numbers the data can't support.

Running out of stock too often?

Forthcast forecasts demand at the SKU level and flags reorder timing before you sell out — so a stockout is a warning you act on, not a sale you already lost.

Get Forthcast on the Shopify App Store Demand Forecasting Statistics 2026